Ready to grow with Rylee?
Pick an all-in-one plan with every Rylee tool, or a focused plan for the function you need.
All-in-one — everything you need to grow on bol.com. And beyond.
The complete Rylee platform: product research, shop management, repricers, ads automation, AI and more.
- Automated VAT invoices to Bol
- Automated review emails + A/B testing + success templates
- Profit calculator & sales dashboards
- Notifications e.g.: orders, stock, reviews, buy box
- LVB box size checker
- Bulk imports & exports
- Chrome extension & mobile app (iOS/Android)
- Mobile app, and widget (new)
- Search volume database + ranking tracker
- Unlimited product research & tracking
- Largest bol product database (4M+)
- Bol repricer buy box — unlimited
- Private label pricing - more margin, less OOS
- Bol ads automation (1-click templates)
- AI listing designer (new)
- Product listing AI (content generator)
- AI Business Advisor (5 free conversations per day)
- Free Bol.com Kickstart course (worth €999)
- Community of bol entrepreneurs
- 7-days-a-week human support, evenings and weekends included
Compare all features
See at a glance what each plan includes — add-ons and integrations too.
| Feature | Starter €25 | Bol essentials €25 | All-in-one €49 / €39 / €399 | Repricer €39 | Advertising €39 | Agency €199+ |
|---|---|---|---|---|---|---|
| Shop management | ||||||
| Automated VAT invoices to Bol | ||||||
| Automated (review) emails | ||||||
| A/B testing on review emails | ||||||
| Sales & profit dashboards | ||||||
| Sales and ranking reports | ||||||
| Stock and order management | ||||||
| Notifications (buy box, reviews, stock, competitor on your listing) | ||||||
| LVB box size checker | ||||||
| Bulk imports & exports | ||||||
| Mobile app (iOS/Android) | ||||||
| Mobile widgetNEW | ||||||
| Ranking tracker | ||||||
| Product research | ||||||
| Unlimited product research & tracking | ||||||
| Bol product database (4M+ products) | ||||||
| Search volume database | ||||||
| Ranking tracker | ||||||
| Bulk export (ranking tracker) | ||||||
| Profit calculator | ||||||
| Winning bid | ||||||
| Chrome extension | ||||||
| Find-supplier feature | ||||||
| Repricer | ||||||
| Buy box repricer (real-time) | ||||||
| Private label repricer (stock, sales, fulfilment based) | ||||||
| Unlimited product repricing | ||||||
| Unlimited number of checks | ||||||
| Rules on margin, stock, competition | ||||||
| Advertising | ||||||
| Campaign management | Free | Free | Free | |||
| ACOS & TACOS metrics | Free | Free | Free | |||
| Proven 1-click templates | ||||||
| Advanced ads rules (simple UI) | ||||||
| Category benchmarks | ||||||
| Campaign and product analytics | ||||||
| Winning CPC bid insight | ||||||
| AI | ||||||
| AI Business Advisor (5 conversations/day) | ||||||
| AI listing designerNEW | ||||||
| Product listing AI | ||||||
| MCP connection (per team member) | Not available | €9.50 per member | €9.50 per member | €9.50 per member | €9.50 per member | €9.50 per member |
| Integrations | ||||||
| Connect WooCommerce shop | ||||||
| Connect Shopify shop | ||||||
| Connect Amazon shop | ||||||
| Teams | ||||||
| 1st team member free | ||||||
| Extra team members | — | €8/mo | €8/mo | €8/mo | €8/mo | Unlimited |
| Extra team (shop) | — | €19.50/mo | €19.50/mo · €16.50 annual | €19.50/mo | €19.50/mo | Unlimited |
| Unlimited teams | ||||||
| Roles & permissions | — | |||||
| Support & extras | ||||||
| Free Bol Kickstart course (worth €999) | ||||||
| Webinars | ||||||
| Onboarding video | ||||||
| Community of bol sellers | ||||||
| 7-days-a-week human support, evenings and weekends included | ||||||
| Private Slack channel and WhatsApp group | ||||||
Focused plans from €25/mo
Only product research, only the repricer, only advertising or only the bol essentials? Choose exactly what fits.
- Unlimited product research & tracking
- Largest bol product database (4M+)
- Search volume database & profit calculator
- Chrome extension & mobile app
- Ideal for finding your first product
- Automated VAT invoices to Bol
- Automated (review) emails + A/B test
- Sales & profit dashboards
- Stock and order management
- Notifications: reviews, buy box, stock
- Buy box repricer (real-time)
- Private label repricer (stock, sales, fulfilment based)
- Reprice an unlimited number of products
- Unlimited number of checks
- Notifications when you lose the buy box
- Campaign management
- ACOS & TACOS metrics
- 1-click ads automation templates
- Advanced ads rules with a simple UI
- Ad data + winning CPC bid
All focused plans: 14 days free, 1 shop + 1 team member included. Starter does not require a shop.
Unlimited teams and team members
Built for media agencies, agencies and large sellers managing multiple brands, clients and teams under one roof. Every Rylee tool included — with unlimited teams and team members.
- Everything in the all-in-one plan
- Unlimited teams & team members
- Roles and permissions per team
- Dedicated account manager
- Onboarding & premium support
WooCommerce, Shopify & Amazon too
Manage bol.com, WooCommerce, Shopify and Amazon from one dashboard. Shopify and Amazon are now live.
| Connect to Rylee | Included |
| Sales, margin, order, returns, product and stock data | Included |
| Private label repricer | Included |
| AI advisor (5 interactions/day) | Included |
| Automatic invoices | Included |
| Dashboards | Included |
| Imports & exports | Included |
| MCP connection | Available |
| Connect to Rylee | Live |
| Sales, margin, order, returns, product and stock data | Included |
| AI advisor (5 interactions/day) | Included |
| Automatic invoices | Included |
| Dashboards | Included |
| Imports & exports | Included |
| MCP connection | Available |
| Connect to Rylee | Live |
| Sales, margin, order, returns, product and stock data | Included |
| AI advisor (5 interactions/day) | Included |
| Automatic invoices | Included |
| Dashboards | Included |
| Imports & exports | Included |
| MCP connection | Available |
Frequently asked questions
Can I cancel my subscription?+
Yes, always. You can cancel your membership every month (unless you took an annual membership, in which case it renews yearly).
Can I switch plans later?+
Yes, you can upgrade at any time from your dashboard. Downgrading within a running annual plan takes effect at renewal.
How much does the annual plan cost when paid upfront?+
The annual plan costs €399 per year when paid upfront — that is €33.25 per month.
What does an extra team or team member cost?+
An extra team costs €19.50 per month on Bol essentials, Repricer, Advertising and the €49 all-in-one monthly plan. On the annual plans (€39 per month or €399 upfront) it is €16.50 per month. An extra team member costs €8 per month.
What does an MCP connection cost?+
An MCP connection costs €9.50 per team member per month and is available on every plan except Starter.
What is the difference between Starter and all-in-one?+
Starter (€25) is for sellers without their own shop who only want to research which product to sell. All-in-one also includes shop management, repricers, ads automation and more.
What sellers say about Rylee
"Rylee: the game changer you do not want to miss! Of all the tools I have used in my career, Rylee stands head and shoulders above the rest. It feels purpose-built for bol sellers."
"Great! At Boender Outdoor Tuinmeubelen we are always looking for ways to perform better on bol.com. With Rylee we found the tool that helps us do exactly that."
"Rylee, the research product! I have used Rylee for about a year and it has saved me an enormous amount of time and effort. Support is quick to reach and replies within 24 hours. Top service!"